A Commitment to Ethical Cacao
At Seed of Love, our mission goes beyond cacao. It’s about connection, care, and honoring both people and the land. Through our partnership with Cacao Source, every bean can be traced back to small-scale Mayan farming communities across three regions of Guatemala. These rare strains of cacao are grown within thriving food forests and cared for using generations of ancestral knowledge.
The farms we source from support organic growing practices, fair wages, and long-term stewardship of the land. Women’s collectives and traditional farming methods are supported throughout the process, helping preserve both cultural traditions and ecological diversity. Each batch of cacao is kept separate by origin, allowing the unique character of each region to shine through while honoring the communities and farmers who cultivate her.
Our cacao story
In 2024, I traveled to Guatemala at the beginning of a new chapter in my life. The trip was sparked by a dream, a quiet nudge I felt called to follow. I went with the intention of deepening my relationship with cacao, not realizing how deeply that journey would shape the path ahead.
Seed of Love began soon after, from the little camper van I was living in while rerooting my life. What started as a personal love for cacao became something much bigger: a path of service, connection, and devotion. Cacao has quietly guided me back to myself, and sharing her felt like the natural next step.
What I didn’t expect was how much purpose I would find in bringing Seed of Love to life. In many ways, it became a reflection of the things I value most: connection, creativity, community, and sharing cacao with others.
My sister and I brought the packaging to life together. As the brand took shape, Seed of Love began making its way to festivals, where I served cacao straight from the van. Through door deliveries, face-to-face connections, and conversations with people across the community, a web of connection began to form, one genuine exchange at a time.
My intention has always been simple: to share the medicine that changed my life, build meaningful connections, and remind people that cacao is for everyone, no matter where they are on their path.
Over and over, cacao seems to bring me back to the same lesson: love is the medicine. My hope is that Seed of Love feels welcoming to everyone. There is no right way to connect with cacao and no expectation of who you should be.
Today, growing Seed of Love from my new home on the Sunshine Coast of BC, I continue to follow that devotion while learning and growing alongside this work. Cacao is a bottomless mug of wisdom, and I will always be a student of this teacher.
With love & cacao,
Jess
Rooted in Wellness
Known botanically as Theobroma cacao, or “food of the gods,” cacao has been honored for centuries as both a nourishing food and sacred plant medicine. Considered one of nature’s most nutrient-dense foods, cacao is naturally rich in magnesium, antioxidants, and beneficial plant compounds that support overall well-being.
Unlike coffee, cacao offers a gentle and sustained energy through theobromine, while flavonoids support healthy circulation. She also contains naturally occurring compounds such as PEA and anandamide, which are often associated with mood and well-being. While many people are drawn to cacao for the way she makes them feel, her nourishing qualities are part of what makes her such a remarkable gift from nature.
The Medicine Within
Beyond her nourishing qualities, cacao has long been honored as a sacred plant medicine. Within Mayan traditions, cacao is regarded as far more than a food. She is often seen as a teacher and companion, inviting presence, connection, gratitude, and an open heart.
Cacao’s medicine is often described as gentle yet profound. Rather than taking us somewhere else, she invites us more fully into ourselves, creating space for reflection, creativity, meaningful connection, and a deeper awareness of what is already within. When enjoyed with intention, cacao can help soften the distractions of everyday life, allowing us to slow down, listen more deeply, and reconnect with what matters most.
While every experience is unique, many people find that cacao creates a sense of grounding, openness, and belonging. Whether shared in community or enjoyed in quiet solitude, her medicine is a reminder that the answers we seek are often already within us.
